Be an empowering resource for traders striving to be the trader they’re capable of being.
To develop software, learning resources, and support services that support traders in making better trading and trade execution decisions.
We do what we say or make it right.
We challenge the status quo to grow.
We disrupt to achieve results.
We facilitate self-empowerment.
We deliver support that makes a difference.
The Evolution of WindoTraderBLUE
Our story starts with Larry Ehrhart, a skilled trader and actuarial expert from Chicago. Back in the 1980s, there weren’t many affordable tools to help traders see the big picture in the market. Larry, in fact, decided to change this by creating WINdoTRADEr, a software that combined Market Profiles, Volume Profiles, and Technical Analysis, indicators, and oscillators on a single chart.
Larry’s software, revolutionary for its capabilities, provided traders with the ability to configure charts that provided insights that most software charts couldn’t offer. With all that working together, it was a game-changer for many traders including myself.
Early Days: My Trading Journey
I began my trading adventure in 1990 after I retired. By 1993, I was full-time, facing the tough challenges of a field where most people, according to many sources, over 95%, don’t succeed. I spent about six plus years diving deep into the complexities of trading, which was both hard and eye-opening.
Along the way, thanks to a number of authors and several successful, experienced traders, I learned that I had to find a way to trade that fit me and not emulate another trader. The outcome for me, after hundreds of hours, was and is a methodology I named Relational Analysis which the synthesis of many pieces (dots) connected in ways that help me improve my trading and make better trading decisions.
WINdoTRADEr: A Key Discovery
In 1999, in reading Neal Weintraub’s “Trading Chicago Style”, I discovered Larry and his software called WINdoTRADEr. Curious to learn more about how Larry’s software and how it might help me improve my trading, I went to Chicago and met with him for a couple of hours.
Curious about what his software was capable of and how it could help me with my trading, I reached out to him and he invited me to meet with him on my next trip to Chicago. When we met, he spent two hours with me and helped me learn how to use it with my methodology, which made a huge difference. His mentoring helped me go from just making trades to becoming a smarter, strategic trader.
From User to Owner:
“I loved it so much; I bought the company.” I loved using WINdoTRADEr so much that I went to Larry and asked him to do some customization work for me as I wanted to make it better fit the way I traded. What started as a chat about special customized functionality turned into something big—buying WINdoTRADEr.
This was a huge step because my focus was my trading, not building or owning another business. I had been there and done that.
And, while it marked my move from just using the software to seeing its potential as a business. It was the start of a new chapter focused on growing and innovating the software.
Entering the Tech World: Challenges and Lessons
Getting into the technology side of things brought a whole new set of challenges, very different from trading. At first, I wasn’t looking to start a business, just make changes that would enhance market understanding in ways that helped me make higher-probability trading decisions.
But working on software development meant I needed to really focus. In the beginning, instead of listening to my ideas, many developers wanted to do things their way, which burned up a lot of good time and energy. Still, this experience taught me the importance of sticking to my vision and being persistent despite setbacks.
A big turning point came when we met Eric Cassidy. Even though Eric didn’t have a background in trading, his eagerness and willingness to dive into the project was refreshing based on prior experiences.
Together, we became trading software innovators by transforming WINdoTRADEr into WindoTraderBLUE. This is a transformation that makes the software even better for traders. This teamwork and innovation resulted in creating tools that help traders increase their market understanding and make better trading decisions.
Acknowledgments and Looking Ahead
Our journey is filled with gratitude and excitement for the future. From the groundwork laid by Larry Ehrhart to the ideas and concepts from mentors like Jim Dalton, Peter Reznicek, Linda Raschke, Paul Asmar, Josh Schuler, and Dan Gramza, the WindoTraderBLUE path has been shaped, improved, and enhanced.
And, to our many talented colleagues, subscribers, and clients, we appreciate their contributions to making WindoTraderBLUE into a powerful tool that helps traders gain strong insights and informed decision-making capabilities.